The group—comprised of Shelby Lynne, Olivia Jean, Ruby Rogers and Erin Belle—was originally discovered by White in 2009 and claims a sound heavily rooted in the soul and garage rock of the ’60s.

For the video, White managed to compliment the raw, distortion-laden feel of the track by combining a dark studio with harsh lighting and dressing the group in all black matching outfits. It seems that The Black Belles share his lo-fi, do-it-yourself technique to writing and recording, which lent itself to the cohesiveness between their audio track and his approach to the music video.